Renowned activist and author Michael Pollan illustrates how McDonald’s insists on using Russet Burbank Potatoes, a potato in America that is unusually long and difficult to grow. They further insist that their potatoes have no blemishes at all, which is hard because these potatoes commonly suffer from what is referred to as Net Necrosis, which causes unwanted spots and lines on the potatoes. If they have this, McDonald’s won’t buy them and the only way to eliminate this is through the use of a pesticide called methamidophos (Monitor) “that is so toxic that the farmers who grow these potatoes in Idaho won’t venture outside and into their fields for five days after they spray.”

When McDonald’s is ready to harvest their potatoes, they have to put them in giant atmospheric controlled sheds the size of football stadiums because they are not edible for six weeks. “They have to off gas all the chemicals in them.”

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Proper Ingredients - Potato Crisps


We use the finest New Zealand potatoes, sourcing the Agria whenever possible.

We currently source our awesome Agria’s from Simon, the same third-generation South Island Temuka farmer that we’ve worked with since we began; and Jason who has a farm in beautiful Pukekohe.  That’s right, we’re on first name terms with our growers; because we work closely with them to ensure their farming practices meet our exacting standards.

But we don’t stop there, we then cook your crisps in the best quality imported High Oleic Sunflower oil, this smooth operator is high in unsaturated fat, low in saturated fat, and has no trans fat, we don’t accept anything less!
P.s. You'll never find Palm Oil in our bags, the orangutans will thank you for it!!

And what about the salt? Your Proper Crisps contain only the finest Marlborough Sea Salt, sourced from the snowy stacks that grace the landscape at Lake Grassmere.
Proper Crisps are always 100% natural. They are gluten, dairy, GMO free and vegan friendly, with no added MSG.

I NEVER eat any of those "foods" but I have eaten your Crisps and they are YUM! 

It was the name that attracted me as I grew up in England a long time ago and had almost forgotten they were called that there...

Nice to know you are here, in the right place Sarah, I'll have another bag one of these days


PROPER CHIPS ROCK!  Can't eat the other stuff anymore

Not my chips Garry, but any time I am down that isle and people are looking , they are the ones I point out. 


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